Brand Strategy. Art Direction.
Valcalepio Vino is a Consortium of young wine makers based in the North of Italy, their new brand strategy and development revolves around the idea of sharing wine and food as expression of friendship and love. I worked with the Consortium to set up the new branding strategy and to develop the packaging and the digital experience to reach an audience of international wine amateurs and foodists. The project also brought to design and produce a book.
The creative research is visualised with compelling info graphics, that help the audience to extract meaning from a complex set of data and understand the design methodology.